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Privacy Policy .....

The following statement discloses Backyard Birds & Discovery Center's consumer privacy practices for the Backyard Birds & Discovery Center's Web Site. We do update our policy from time to time without notice so please check back periodically. All updates will be published at this site.

Backyard Birds & Discovery Center's Web Site intends to tell you:

a) What personal information is gathered, stored, tracked or used

b) With whom the information may be shared

c) How you can correct inaccuracies in the information

If for any reason you are not satisfied and have questions regarding your right to privacy, you can contact Backyard Birds & Discovery Center's Customer Service by sending an email to: Customer Service, or use one of the other communication channels at the bottom of this statement.

Personal Information

As an industry leader in supplying Birdying, Garden and Nature products, Backyard Birds & Discovery Center understands your desire to protect personal information. We intend to inform you how your personal information will be gathered, tracked or used, and to give you choices. If choices are not offered on web pages where your personal information is obtained, please select one of the communication channels at the bottom of this statement to indicate your communication preferences.

Your privacy is important, so we'd like to explain what information we collect when you visit Backyard Birds & Discovery Center, why we collect it and how it is used. We'd also like to explain your options to access and control your information, our data security practices and other matters.

Special Note About Children

This Site is not intended for children, especially kids under 13. Children may use this Site only with the direct supervision of their parent.

What Information Do We Collect From You? Why?

We May Profile Users Pseudononymously

We may build a pseudononymous profile of your online habits, interests and activities when you use our Site. This profile will not reveal or be linked to your personal identity. We compile these profiles from "real world" contact information (e.g., street address, phone/fax), email addresses, and we use these profiles for the purposes described below (please scroll down to each topic for details).

If we collect personal contact information (as described below), you may later have us modify or remove it from our system, but you may not access the information yourself. You may choose simply not to provide personal contact information by opting-out at the point of collection.

We May Collect Your Name, Address and Phone Number.

When you use our Site, we may request your name, street address, telephone number or other "real world" contact information. This information does not inherently reveal and will not be linked to you personally. We use this information to complete and support the immediate activity requested, administer and run the Site, customize and personalize content to your request, improve the Site for everyone, market things to you in the future (other than by telemarketing), build a profile of your habits, interests or activities to treat you as an individual, and to comply with any requirements of law. This information may be disclosed only to our staff and to our immediate agents.

We May Collect Your Email Address.

We May Collect Other Kinds of Information from You:

When you use our Site, we may collect personal information about you described below. You may later have us modify or remove the information, but you may not access the information yourself. You may choose simply not to provide actively gathered information by opting-out at the point of collection.

We May Collect Purchase Information.

We may collect information actively generated by the purchase of a product or service, such as a payment method. This information will not inherently reveal your identity or be linked to you personally. We use this information to complete and support the immediate activity requested, administer and run the Site, customize and personalize content to your request, and to comply with any requirements of law. This information may be disclosed only to our staff and to our immediate agents.

We May Collect Information About Your Computer.

When you visit our Site, we may automatically collect information about your computer configuration, such as your browser type, operating system, IP address or ISP domain name. This information will not reveal your identity or be linked to you personally. We use this information to improve the Site for everyone, and to comply with any requirements of law. This information may be disclosed only to our staff and to our immediate agents.

We May Collect Navigation and Clickstream Data.

As you browse our Site, we may gather navigational and clickstream data that shows what pages are visited and how long various features are used. This information will not reveal your identity or be linked to you personally. We use this information to improve the Site for everyone, and to comply with any requirements of law. This information may be disclosed only to our staff and to our immediate agents.

We May Collect Interactive Data.

You may decide to input data while using certain interactive features at our Site, such as queries submitted to a search engine. This information will not reveal your identity or be linked to you personally. We use this information to complete and support the immediate activity requested, administer and run the Site, customize and personalize content to your request, improve the Site for everyone, and to comply with any requirements of law. This information may be disclosed only to our staff and to our immediate agents.

Certain Exceptional Disclosures>We may disclose your information if necessary to protect our legal rights or if the information relates to actual or threatened harmful conduct. Disclosure may be required by law or if we receive legal process. What Are Cookies? Why Do We Use Them?

Cookies are small files stored by your browser in your computer when you visit our Site. We use cookies to improve our Site and make it easier to use. Cookies permit us to recognize users and avoid repetitive requests for the same information. We mostly use "session cookies" that are automatically deleted after each visit. Cookies from our Site can't be read by other sites. Most browsers will accept cookies until you change browser settings to refuse them.

How Do We Protect Information We Collect?

Backyard Birds & Discovery Center offers secure web pages to collect certain kinds of user information, which is stored in encrypted form. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. While no computer system is completely secure, we believe the measures implemented by our Site reduce the likelihood of security problems to a level appropriate to the type of data involved.

We have taken security measures, consistent with international information practices, to protect your personal information. These measures include technical and procedural steps to protect your data from misuse, unauthorized access or disclosure, loss, alteration, or destruction. Credit card information is transmitted using secure socket layer (SSL) encryption. Credit card information is also transmitted through Authorization.net for added security.

Authentic Sites use Thawte SSL Web Server Certificates to offer secure communications by encrypting all data to and from the site. Thawte, a division of VeriSign has checked and verified our company's registration documents and registered domain name.

This information is included in the SSL certificate that Thawte has issued. This enables you to check our site's validity yourself. Always check a site's certificate before entering any sensitive information. Secure ordering assures customer confidence through Secure Socket Layer (SSL) encryption of sensitive customer and credit card information.

Our internal and external servers are scanned daily by McAfee Secure to assure that total systems are secured from any type pf hacker violations. All of our systems have been certified as PCI Compliant.

How Long Do We Keep User Information?

We generally keep user data on our server or in our archives for as long as we reasonably need it. We may alter this practice according to changing requirements. For example, we may delete some data if needed to free up storage space. We may keep other data for longer periods if the law requires it. In addition, information posted in a public forum could stay in the public domain indefinitely.

Data management requests are administered in an orderly manner to the extent feasible and within our direct control. Note: we have greater control over recently collected data than for archived data. Once data is removed from the system and archived, it may not be feasible to accommodate specific requests. In those cases, our general data retention policy applies.

Your Consent To This Policy

By using our Site, you agree to this Policy. This is our entire and exclusive Privacy Policy and it supersedes any earlier version. We may change it by posting a new version on our Site.

Legal Disclaimer

THIS SITE OPERATES AS-IS AND AS-AVAILABLE. ANY WARRANTIES OF ACCURACY, QUALITY, TITLE, FITNESS OR MERCHANTABILITY ARE DISCLAIMED. WE ARE NOT LIABLE FOR DIRECT, INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES, OR FOR EVENTS BEYOND OUR DIRECT CONTROL.

This Policy is governed by Tennessee law, excluding conflicts of law principles. Any provision of this Policy that is illegal or unenforceable shall be deemed automatically conformed to the minimum requirements of law. Any legal actions against us must be commenced in Tennessee within one year after the claim arose, or be barred. If You Have A Privacy Question

If you have a privacy question about our Site, please select one of the following:

Email: Customer Service
Phone: (423) 426-4072
Fax: (919) 882-9216

Or write to:

Backyard Birds & Discovery Center, LLC
PO Box 4224
Johnson City TN  37602-4224
Attn: Customer Service

Document Last Updated: August 15, 2013